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Experience

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The prelude: 

When you desire more,
you design + create it - effortlessly

I activate extraordinary;
and it starts here.
I
believe in success you can measure and surpass.

Eventistry

Owner & CEO

Eventistry is a full-service events, invitations, and design company based in Metro Detroit.

  • Conceptualized brand identity designs + programs for 20+ diverse portfolio of business owners varying from real estate brokers, restauranteurs, musicians, fashion designers, and social media influencers.

  • Designed 200+ various graphic design works including website design, logos, print marketing material, billboards, and digital media.

  • Designed and curated content for 10+ websites of diverse industries including real estate, interior design, nonprofit, etc.

  • Planned and coordinated weddings with attendees from 200 to 600, managing budgets from $25K  to $125K.

  • Created marketing plans and public relations strategies that doubled website traffic and social media following for local small businesses. 

  • Crafted several customized pieces of content for various brands such as creative writing, video teasers, and styled photo shoots. 

  • Manage administrative duties including preparing event and client contracts, including contract negotiations and sales.

  • Coordinated company corporate events, trade shows, and grand openings for events with over 600 attendees.

  • Manage all Eventistry business operations including marketing strategies, customer acquisition, business planning, new employee hiring and training, and financial planning.

Berkshire Hathaway HomeServices

Marketing Specialist
@ The Loft Warehouse

  •  Curated design campaigns for all company marketing including video creation, social media postings, agent branding and corporate branding.

  • Published 15+ array of print promotional pieces including new development brochures, building wide signage and branded distribution pieces - featured in HOUR Detroit and BHHS publications

  • Coordinated with investors, Realtors, internal staffing, brokers and community network to expand outreach of company merger from the Loft Warehouse to Berkshire Hathaway HomeServices: The Loft Warehouse

  • Lead Marketing for 9 on 3rd Townhomes brand design and development

  • Coordinated marketing strategies for Saint Paul on the Blvd project development

  •  Coordinated marketing design and brand pitch for Philip Houze Detroit

  • Coordinated pre-sale events and designed marketing campaigns for Saint Charles Residences X Banyan Investments

  • Curated and Conceptualized series of events including sold-out Detroit DeLuxe Home Tours: A luxury private + exclusive event series of Detroit's Luxury Residential Properties as a impactful networking experience

  • Designed + Managed over 100 company marketing email campaigns, postcard campaigns and community outreach

  •  Coordinated and hosted open house events, project development grand openings, and investor relation meetings.

  •  Coordinated with 20+ Realtors to train and implement BHHS brand consistency and coherency

  • Planned and coordinated company internal events including Holiday Parties, Networking Events, and Staff Marketing Communication Meetings

JMJ Phillip Executive Search 

CONTENT MANAGER OF JMJ PHILLIP BRANDS; DIRECTOR OF THINK 313

  • Developed and launched Suits & Recruits, a series of corporate networking events, with sold-out attendance.

  • Created and implemented B2B & B2C marketing strategies through social and multi-media management, SEO techniques, and community outreach.

  • Increased monthly sales by over 53% through strategic sales planning, promotion planning, account management and sales forecasting and reporting while maintaining full sales operations of Employment BOOST. 

  • Redesigned and managing branding and corporate image of Employment BOOST. 

  • Produced over 400 pieces of content including editing, publishing and distribution of blogs, press releases, job postings, various marketing and promotional material and graphic designs.

  • Managed websites including designing graphics, publishing content, and routine website maintenance.

  • Served as management liaison and company leader in team development including internal events and training programs for multiple brands, handling multiple accounts.

  • Served as press and media contact for all public relations, company media releases, and networking connections.

  • Doubled web traffic and activity through research, development and implementation of all marketing and advertising campaigns, SEO strategies, and production of graphic design and media releases for all brands.

  • Assisted in development and integration of business plans, financial planning, and budget management for brands.

New Renaissance Property Management

Executive operating director

Served as the company’s human resources director, website and social media manager, director of marketing, and oversaw all departments including finance, maintenance, and sales.

  • Grew company size by 50%; oversaw and managed new hires, current employees, and all independent contractors.

  • Improved profit and loss by saving over $40,000 in monthly expenditures and converting spending to profit.

  • Established company brand and internal development, from job positions, company bylaws and business plan.

  • Created and managed company website and social media outlets, establishing company identity.

  • Maintained general office manager duties ranging from office administration to management responsibilities.

  • Maintained office efficiency by planning & implementing office systems, layouts, and general office materials.

  • Designed print ads, publications and all company branding including website design, marketing brochures, etc.

  • Engaged and coordinated in community events and local activities.

GraMedica

corporate coordinator

  • The Corporate Coordinator works under the immediate direction of the National Sales Director and is responsible for coordinating and implementing marketing communication projects with responsibilities that include seminars, conferences, trade shows, and annual events.

  • Developed, launched, and directed GraMedica internship program.

  • Established Public Relations department within Internship and Marketing Departments.

  • Doubled Social Media followers and engagement through graphics, informative literature and client engagement.

  • Planned and coordinated 15+ events: trade shows, trading seminars, and annual symposium - nationally and internationally with completely new marketing demographics and remotely planning and coordinating events.

  • Increased all event attendance by also managing sales orders tracking, event/ evaluation and registration follow-up and coordinating all marketing mass mailings, travel arrangements, and company outreach.

  • Maintained Corporate, Event, Marketing, and Founder's calendars.

  • Created partnership with pediatric market in Arizona by researching and proposing events and communication and public relations strategies while upholding company values.

  • Developed marketing plan and affiliated research i.e. benefits, demographics, potential partners, etc.

A hand-crafted recipe for success,
ready to indulge? 

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Speechmark

CREATIVE

CONTENT WRITER. 

CREATIVE CURATOR.

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DIGITAL

MOBILE OPTIMIZATION.

DIGITAL  MARKETING.

Heart & Hands

COMMUNITY

PUBLIC RELATIONS.

COMMUNITY OUTREACH.

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DIVERSITY

FLUENT IN ARABIC & ENGLISH.

INTERNATIONAL INFLUENCE.

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BUSINESS

STRATEGIC SOLUTIONS.

TRAINING & DEVELOPMENT.

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INNOVATION

BUSINESS CONSULTING.

CLIENT RELATIONS. 

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