Brand Development: What's Your Play?

Play has become an increasingly important factor in the development of brands. It can provide a platform for experimentation, creativity and open-mindedness to drive innovation.

When it comes to brand development, play provides an inviting approach for collaborative conversations, idea exploration, definitive concepts and translate them into something exclusive to your visual intention. By engaging in playful activities such as engaging communication, orientated questions, and a comprehensive vision of the brand experience, brand development transforms into a form of identity design.

Here are 8 instructional phrases to add play into the construction of your brand development:

1. Connect with a Creator

Brilliant brands are built better with collaboration. Schedule an introductory consultation with a designer of your interest to establish the elements that will build the foundation of your brand.

2. Cross Collaborate in Real Time

Gather the right minds together at once to create new ideas and solutions that enhance the experiences beyond your own. Remember your brand starts with your brain. Ask questions and encourage conversation between people connected to your brand development process. Pause and be inspired and open-minded with the possibilities that come from brainstorming, streams of consciousness, and free form thought.

3. Create a Story Board

Start with a creative brief. Learning about your vision is essential to the success of your story. Crafting the story for your brand takes a unique combination of creative elements and inspired messaging. A playbook of the characters and characteristics that co+create your story is the precursor of the placement of your brand and scenes in which you are seen and your brand is visible.

4. Structure the Sites & the Sights

Establish a scope of services for your brand development to communicate your purpose, values and vision. Developing a comprehensive set of services is like having a remote control for your brand development strategy - press play, pause, rewind, forward, stop and start. A scope of services structures the storyboard for the sites and locations of your brand for development and the visual sights designed to your brand for identity.

5. Synergize your Story

With your brand development and brand identity, synergize the visual elements to the external communications, such as social media, to create a compelling story. This helps build a consistent brand while simultaneously serving as a reminder of the ways you can begin to strategize your marketing plan. Have fun in this part of the process.

6. Measure & Monitor the Magic

Building an effective brand development strategy is a process of persistence, possibility and procedure. It requires frequented reflection of intention. It is important to measure and monitor the success of your strategy and adjust accordingly to maximize the messaging of your brand identity. Utilize tools such as web analytics, surveys, customer feedback, etc., to help you understand what’s working, what needs adjustment and how you can align your growth.

7. Promote Your Performance

Share your brand identity via marketing, events, branding, and advertainment . This is an opportunity to get excited about your purpose! Being creative in the ways you show up and present your brand identity is adding play to your performance. Utilize multimedia channels and platforms to connect with your audiences and markets.

8. Sweeten The Story

Craft your intentions into the growth you've achieved and the momentum you've created for your brand. Encourage people to get involved - remember, engagement is key! Celebrate each story and success along the way. Recognize the accomplishments that add up to create a successful brand design and development. Treat Yourself to Your New Start. From the start, the magic formula is your art. You're art.

You are art.

Ready to press play on the possibilities?

These are the 8 instructional phrases to add play into the construction of your brand development.

1. Connect with a Creator

2. Cross Collaborate in Real Time

3. Create a Storyboard

4. Structure the Sites & Sights

5. Synergize Your Story

6. Measure and Monitor The Magic

7. Promote Your Performance

8. Sweeten The Story

A B O U T

A is for Advertainment Amera

Amera helps leaders alchemize their life-changing experiences into experiences that change lives through innovative brand design and business transformation in connection with identity construction.

+ Speaker: Brand Identity + Relations

+ Designer: Brands + Events

+ Consultant: Marketing + Media

Amera is the artist cultivating communities on canvas' across brains everywhere. Her social platforms are opportunities to share pieces of us in each other - welcome to amera's am(a/u)zement mind. Her humanhood kicked off as an avidly involved student and lover of learning. Her fiery desires for wanting more - out of life, out of the community and out of the power of potential translated from visions of I to visions of the eye.

She is the voice of reason within youthful entrepreneurs and #IndependentBrands who want to build empires out of the ashes of their past. Her life motto: go where you grow. Have you ever been bullied for being you? Her, too. Bully is just another B in the alphabet of opportunity. Amera designed a world of B's via her imagination and innovation. Suite Storees is a #MixedReality social platform designed around her concept of Build Your Own Be.

Best-ie, Brand, Brand Identity, Bee, Being, B. Just B. Build your own being by being your own selfie. Her design of #SelfieMuseums serve communities as immersive and experiential memoir museums. As a designer and event planner, time is a construct of design. Her ability to translate storees into #VisualDesign elements connects her to audiences across different realms. She meets you, connects the dots, and leads you in connecting the spots to build your brilliance as a #BrandIdentity.

So, ready to #GoWhereYouGrow?

Let's Go.

Your spot is saved. Your presence is the present.

@ AmeraFattah.com