Business transformation as a marketing strategy: Creating a vision of your future as an agenda of your now.
"There is a passage way to be. It is not to be. Then, see." - amera
Whether you're an entrepreneur or a wantpreneur, you've likely experienced a design that's captured your mind. It's stopped you in your steps to review what is it that you're previewing. Whether designs captivate you through emotion or through curiosity or through conversation, design is a language to our mind.
Imagine your dream event.
Picture this: The Venue. The Views. The Vendors.
Imagine your precise location at this location in this event experience.
All of the makings of the event planning, management and design transform an event to The Event - in your memory, as a memory.
Between the brain, body, and being, a dream event is a descriptive way of channeling your imagination to define what a dream is, what a dream looks like, and what a dream feels like.
Imagine What An Experience You Feel - at this dream event, at your dream event.
"Where we go to preview is in review of the ways we reTrue." - amera
To make the correlation between event design and brand design, consider the emotions invoked. Consider the experience stimulated. Consider the design delivered.
Pause.
Reflect on what experience means to you.
How does design influence your perception?
What details are your eyes looking at?
What details determine your definition of an experience?
Picture this: the fonts of the menu at your favorite restaurant or the logos located at your favorite landmarks. These are the subtle, yet finer ways that make up an experience at an event. Why so?
Personality. Design has personality.
From personality of the design you're looking at to the personality of the person looking at it. These Re+cognitions are all forms of you - by design, as a design.
Curious about ways of transforming your business through marketing mediums?
Art is a stimulating conversation to create space for this connection. Art is a vague description of a perception. Anything can be art so long as it is perceived as such. When making the connection of the experience of art, you could consider museums or kids' coloring books or your personal style or even the architectural designs of your favorite city skylines.
Marketing mediums are diverse methods of translating a message through design. Much like meetings are places for discussion of what's on an agenda, marketing mediums are spaces for conversation about what's connecting your agenda.
Business transformation is the transitional shifts between attention and intention - of any and all affiliates - living and nonliving - online and offline.
Pause.
Reflect on the psychology of colors and how they influence purchasing power or the emotions of a consumer.
ColorPsychology.org | Brand x Identity x Relations | SuiteStorees.com
A subtle modification in design by changing the colors of a meeting room would be as relevant as adding accessories to an outfit. In the subtlest ways, design is the influence that programs our perception to brand awareness and brand experience. The connection between brand awareness and brand experience is that of business transformation.
When creating a marketing plan, strategy is often integrated through customer acquisition or customer retention. With business transformation, strategy is integrated through customer perception; thus, the marketing is based on the subliminal consumer as a preconceived experience of your brand via the marketing mediums.
How a business retains a customer can be replicated the way it acquired the consumer: the subtle connection to the subconscious.
With different marketing avenues such as digital marketing, print and media marketing, and technologies, access to attention of audiences is available in multiple dimensions - and various realities now.
What differentiates the capabilities of business transformation is the attention-intention dynamic of acquiring, retaining and reflecting the client experience through the brands' vision.
The details of the design are perfected with the brilliance of the minds. A reminder that what built your business is what designed your brand.
A B O U T
A is for Advertainment Amera
Amera helps leaders alchemize their life-changing experiences into experiences that change lives through innovative brand design and business transformation in connection with identity construction.
+ Speaker: Brand Identity + Relations
+ Designer: Brands + Events
+ Consultant: Marketing + Media
Amera is the artist cultivating communities on canvas' across brains everywhere. Her social platforms are opportunities to share pieces of us in each other - welcome to amera's am(a/u)zement mind. Her humanhood kicked off as an avidly involved student and lover of learning. Her fiery desires for wanting more - out of life, out of the community and out of the power of potential translated from visions of I to visions of the eye.
She is the voice of reason within youthful entrepreneurs and #IndependentBrands who want to build empires out of the ashes of their past. Her life motto: go where you grow. Have you ever been bullied for being you? Her, too. Bully is just another B in the alphabet of opportunity. Amera designed a world of B's via her imagination and innovation. Suite Storees is a #MixedReality social platform designed around her concept of Build Your Own Be.
Best-ie, Brand, Brand Identity, Bee, Being, B. Just B. Build your own being by being your own selfie. Her design of #SelfieMuseums serve communities as immersive and experiential memoir museums. As a designer and event planner, time is a construct of design. Her ability to translate storees into #VisualDesign elements connects her to audiences across different realms. She meets you, connects the dots, and leads you in connecting the spots to build your brilliance as a #BrandIdentity.
So, ready to #GoWhereYouGrow?
Let's Go.
Your spot is saved. Your presence is the present.
@ AmeraFattah.com
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