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Get lost, on purpose.


Looking for ways to inspire your own creativity?

Is this another article you're reading to grow your mind set.

Congratulations to rerouting your rewriting.

Inspiring your creativity is finding the one way to do something different.

Our to-due list is always there. Our to-do list is not always there.

One way I've found to be inspired by creativity is to reevaluate the "own" part of it.


What is my uniqueness?


What is there to do? What is it that's due?


Let's say you're building your business and you're looking to connect the puzzle pieces that have gotten you to here in order for you to get there. Reading this. Looking for ways to inspire your own creativity and evaluating your due and do lists.


Pause. Reflect. Be.


What is it that's yours in your present cognition? Evaluate your thought process.


Create a contrast between the do and due of your vision and your creation.


The differences between vision and creation is the [space] between concept and materialization. It's like writing your to-do list as a checklist and completing your to-due list as a done list.

These are ways of evaluating what connects this you to your next who - as a you.


Getting lost on purpose is utilizing the makings of the clues of what's around you. Getting lost on purpose is engaging in the excitement of the experiment of your present who.

Getting lost on purpose is connecting the ways that you are precisely at the right phase.


How can I connect the dots from my current spot?

How can I spot the dots from my current thought?

Imagine your brain as a website.


  • What is your domain?

  • YourName.com?

  • What tabs are on your menu?

  • What about the information on each page?

  • What kind of experience does your site feel like?


Imagine your brain as a web sight. What do you see? What are you viewing? What are the commonalities between the words, the pictures and the imagery?

Now that you've imagined your brain as a website, zoom out.


What about your mind? How is this all connecting the pages of your website, to the content of your character and to the business that you're building through your brand?

Consider your mind as a web of websites. All of these websites are comprised of different information, different menu tabs and different ways of connecting data.

What websites make up your mind?


Browse through the forms of you and the formats of your reality.


Pause. Reflect. Be.


What about your current spots in your life/ day/ human experience can you connect to other dots such as the scenarios, stories or opportunities of your present self?

What about your future self?


Zoom in.


How can I connect the dots from my current spot?

How can I spot the dots from my current thought?


Love what you've experienced?

Step into the #Suiteness.

The World of Advertainment is here connecting your Suite Storees through the artifacts of your being, brand and business.


A B O U T


A is for Advertainment Amera

Amera helps leaders alchemize their life-changing experiences into experiences that change lives through innovative brand design and business transformation in connection with identity construction.


+ Speaker: Brand Identity + Relations

+ Designer: Brands + Events

+ Consultant: Marketing + Media


Amera is the artist cultivating communities on canvas' across brains everywhere. Her social platforms are opportunities to share pieces of us in each other - welcome to amera's am(a/u)zement mind. Her humanhood kicked off as an avidly involved student and lover of learning. Her fiery desires for wanting more - out of life, out of the community and out of the power of potential translated from visions of I to visions of the eye.


She is the voice of reason within youthful entrepreneurs and #IndependentBrands who want to build empires out of the ashes of their past. Her life motto: go where you grow. Have you ever been bullied for being you? Her, too. Bully is just another B in the alphabet of opportunity. Amera designed a world of B's via her imagination and innovation. Suite Storees is a #MixedReality social platform designed around her concept of Build Your Own Be.


Best-ie, Brand, Brand Identity, Bee, Being, B. Just B. Build your own being by being your own selfie. Her design of #SelfieMuseums serve communities as immersive and experiential memoir museums. As a designer and event planner, time is a construct of design. Her ability to translate storees into #VisualDesign elements connects her to audiences across different realms. She meets you, connects the dots, and leads you in connecting the spots to build your brilliance as a #BrandIdentity.


So, ready to #GoWhereYouGrow?


Let's Go.


Your spot is saved. Your presence is the present.


@ AmeraFattah.com

Identity Resonance vs. eMotional Resonance and the influence of purchasing power



eMotional Resonance: a psychological influence to redirect an internal stimulus. Can be utilized to influence behavior or persuade an intention.


Identity Resonance: a neuro-psychological influence to access the emotional pathways to guide a stimulus of intended entity. It is to reference a (self, a feelink, and a reality)



What is the difference between a feeling and a feelink when it comes to marketing?

  • A feeling is a temporary bio-physiological response based on the experience of the human experiencing a stimulus. [A stimulated response of an entity]

  • A feelink is the connective thoughts, emotions and ideologies that are interconnected within the experience of a feeling. Imagine zooming in into a feeling to analyze how it started, who is it influenced by and the following after-thoughts created as a result of said emotional response. [An Accessible feature of a self]

How do emotions, identities and resonance affect my relationships between my brain, brand and business?

  • Consider your customer base. When it comes to acquiring a new customer, often emotion is the first consideration. How can our product, service or company be the solution to the customer?

But. what if your company doesn't offer a solution?


Could your company offer an experience?

Of course. Every company, brand, and business offer an experience. This is the introduction to the conversation of emotional resonance vs. identity resonance. Rather than focusing on customer acquisition through an emotion and a temporary experience, this conversation is to tailor your strategies to refine your brand.


A timeless method of engaging an audience through attention retention is to create a brand experience that resonates with the identity of your customer - through different realities, medias and mediums.

The routes of advertising and entertainment to redirect attention through B R A N D E X P E R I E N C E:


Whether you're reading this as an entrepreneur, an independent brand or scrolling through your emails, the conversation is intended to review what is it that you are pre-viewing. When shopping, what do you look for? When purchasing something, what is it you're seeking? When re-purchasing an experience, what was the eMotional resonance that meant something to that identity of you? What about this present self?


Throughout our life, we experience different ages and stages. This is known.


The meaning of "toys" evolves over time as does the meaning of cost, influence and purpose. What makes purchasing power an influential conversation to re-shift the way you see anything and everything?


Ever stared at something a little too long because of the packaging was just mesmerizing? Ever bought something because the visuals were just that aesthetically pleasing? Ever over splurged because something reminded you of another something that just meant some thing?


These are all plays on our psychology - and the power of design.


Attention is what attracts you through advertising. Intention is what relates to you through the entertainment.


What draws you in is what keeps you drawn.

Sketch Your Sights.


When viewing brand design, what resonates with you? Not just what is appealing, ask your present self 'why?' This is where the variation between eMotional resonance and identity resonance begin to separate into different ideologies.


What resonates with this present self is based on a pattern of your present sequencing.


What mode are you in now? How do you actually feel? What do certain words mean to you? What colors are appealing to you? What are some of the characteristics of this present self?

Construct this as a form of a character.

Analyze the brands that you enjoy. Use this character, these characteristics and the brand influence to immerse yourself in such brand experience.


This can be considered one form of your reality.


Questions to consider when designing your brand experience or experiencing a brand reality:

  • How does the eMotional resonance feel?

  • How does the brand influence you after this life chapter?

  • If you were to design 3 life events by this version of you, what would your formula be to recreate a brand reality?


Perhaps identity resonance is intentional marketing to circumstantial events of a pre-designed self in an exponential reality. Multiply your mind in different dimensions. Imagine all of the places your logo could be. From logos to landmarks, it could express you or define your brand.


Emotional resonance is designed for an activated sequence of styles of a mode (time by design.) Imagine all of the feelings you could create through the visual elements your brand represents. From the colors to the characters, the visuals showcase you as much as you display the story of a who.


  • What is the formula to alter a mode x ality? (a form of you in another reality OR another form of you in this reality)

  • In how many realities can such co x exist?

  • What is the span of attention?

  • Define resonance in your current self experience


Love what you've experienced? There's so much sweetness in store. To Sweet Dreams & Suite Storees. Stay Connected. Stay Sweet.


@advertainmentAmera


A B O U T

A is for Advertainment Amera

Amera helps leaders alchemize their life-changing experiences into experiences that change lives through innovative brand design and business transformation through identity construction.


+ Speaker: Brand Identity + Relations

+ Designer: Brands + Events

+ Consultant: Marketing + Media



Amera is the artist cultivating communities on canvas' across brains everywhere. Her social platforms are opportunities to share pieces of us in each other - welcome to amera's am(a/u)zement mind. Her humanhood kicked off as an avidly involved student and lover of learning. Her fiery desires for wanting more - out of life, out of the community and out of the power of potential translated from visions of I to visions of the eye.


She is the voice of reason within youthful entrepreneurs and #IndependentBrands who want to build empires out of the ashes of their past. Her life motto: go where you grow. Have you ever been bullied for being you? Her, too. Bully is just another B in the alphabet of opportunity. Amera designed a world of B's via her imagination and innovation. Suite Storees is a #MixedReality social platform designed around her concept of Build Your Own Be.


Best-ie, Brand, Brand Identity, Bee, Being, B. Just B. Build your own being by being your own selfie. Her design of #SelfieMuseums serve communities as immersive and experiential memoir museums. As a designer and event planner, time is a construct of design. Her ability to translate storees into #VisualDesign elements connects her to audiences across different realms. She meets you, connects the dots, and leads you in connecting the spots to build your brilliance as a #BrandIdentity.


So, ready to #GoWhereYouGrow?


Let's Go.


Your spot is saved. Your presence is the present.

@ AmeraFattah.com

Yours Truly

I've got quite a bit to share with the world. 

Follow along for memos, memoirs, sometimes memes and sometimes meaningful posts. I intend to inspire, motivate, and empower - in my own authentic way.

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