It’s time to Tell HR the Holograms Are Clocking In. Your virtual meetings might be changing sooner than your Zoom background.
In the world of mixed reality, technologies are integrated into our subjective world. Whether it's trying on clothes virtually through augmented reality or utilizing Amazon's furniture placement tool on your phone to design your new office. What's next for the virtual meetings you've got scheduled into 2026? Prepare for depth and dimension.
When you have to be in multiple places at once, how do you prioritize what's on your calendar? If you have an answer to that, how do you prioritize the self you have to be and clock out of the self you are being? Imagine having a meeting scheduled at 1:30 pm for a new hire interview followed by a 3:00 pm with your spouse for the renovations on your commercial building. How do you transition between mindsets, places, and personalities within minutes?
While holograms may not be the solution for your mood swings; they will be a solution for efficiently placing your self, and selves, in all of the places you need to be - simultaneously while maximizing your brand presence
Holograms offer depth to your being, it's like FaceTime with a projector.
Holograms speak body language, too.
Holograms can be programmed to a self of you without the emotional residue.
Holograms can be displayed anywhere, anytime.
Holograms can be redesigned and recreated to better advertise your identity, such as wardrobe change based on speaking location or background design for a branded event.
Holograms can become memorabilia in an NFT marketplace to commemorate an event.
Holograms provide dimensions to you and your story; thus, translating into brand experience and immersive marketing.
"Experience gained through observation activates these performance-enhancing neurons, which accelerate learning and the capacity to learn" - Cognitive Fitness (hbr.org)
Holograms in the Workplace
The integration of holograms in the workplace signifies a major shift in business and digital transformation. Imagine augmented reality enhancing not only efficiency but also attendance and presence. With body replication technology, training and development can reach unprecedented levels of realism. Artificial intelligence combined with holograms can automate leadership roles and administrative tasks, seamlessly integrating with robotics and machine learning to enhance staff communication, task delegation, and operational efficiency. This revolutionizes human-represented, computer-aided customer service and customer experience, making interactions more personal and impactful.
Business Transformation: Holograms as a tool for change management and innovation.
Digital Transformation: Utilizing augmented reality for improved operational efficiency.
Training and Development: Realistic body replication for immersive learning experiences.
AI Integration: Automating leadership and administrative tasks for greater productivity.
Operational Efficiency: Enhancing staff communication and task delegation through robotics and machine learning.
Customer Service: Creating more personal and impactful customer interactions with human-represented holograms.
"[...] the existence of mirror neurons means you can also gain skills through observation and indirect experience" - Cognitive Fitness (hbr.org)
Holograms for Identity Design
Holograms have the unique ability to share a human story without the emotional residue, For the individuals with multiple roles and responsibilities, leave it to the hologram for representing your brand identity whether it’s career titles or personal descriptions.
Holographic technology allows you to replicate versions of yourself for mentorship opportunities, such as workshops, training, speaking events, and interviews. Consider emphasizing the exclusivity of your brand presence, as if you're adding SKUs to the inventory of your different selves. You can modify your accessorized appearance according to brand affiliations and public relations. Additionally, leverage the technology to operate your lifestyle through a non-bio human replica of a version of yourself, such as educating yourself through behavioral design with the utilization of artificial intelligence and machine learning.
Brand Representation: Share your human story and brand identity without emotional residue.
Mentorship: Create holographic versions of yourself for training and speaking engagements.
Exclusivity: Emphasize your unique brand presence through multiple personas and stories of past selves.
Customization: Adjust your appearance and environment to fit different brand contexts.
Non-Bio Replicas: Use holograms to manage lifestyle and professional commitments.
Behavioral Design: Train and educate using AI and machine learning for continuous improvement.
"A number of regions of the brain important to functions such as motor behavior and memory can actually expand their complement of neurons as we age" - Cognitive Fitness (hbr.org)
Three to Thrive:
To truly harness the power of holograms, focus on thriving in three key areas: personal brand presence across various media, selecting the right channels, and utilizing both branded and non-branded events.
Personal Brand in Multiple Media:
Zoom, Google Meet for virtual meetings.
Design your online profile as a multifaceted individual (Speaker, CEO, Author, etc.).
Select Your Channels:
YouTube, Journals, Publications, Broadcast Radio, Podcast, Social Media.
Brand Identity as an Avatar, Logo, Sculpture, NFT
Place Your Persona’s on a Calendar or a Map
Branded Events: TEDx.
Non-branded Events: Local chambers of commerce, networking events.
By strategically implementing these three elements, you can ensure a robust and dynamic brand presence that leverages the latest in holographic technology to grow your brand presence efficiently, effectively, and sustainably.
SWEET INSPIRATIONS:
PORTL Hologram Tech: Connect anyone, anywhere - 5 feet or 5000 miles away. Watch Here
Story Labs 360: Explore Microsoft's mixed reality studio. Watch Here
Dr. Mae Jemison and Defying Gravity: Women in Space. Watch Here
3D Printing Is Changing the World: Watch Here
Embrace the future of corporate communications with holograms and see the C-suite in a new light.
About Amera
Your story is what makes you, you.
As a bespoke branding consultant for reputation management, Amera has emerged as a leading resource for personal branding and business transformation. By employing strategic branding techniques and curating memorable event experiences, Amera helps get brands seen, sought and successful. Through identity design, brand consulting, and reputation management, Amera currently works with corporate executives and entrepreneurs to brand their identities of the past, present and future to efficiently and effectively grow their brand presence and transform their business - online and offline. Building Brands - One Story at a Time.
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